Next fall Massachusetts children may board busses equipped with BusRadio
Back to School with BusRadio Story aired: Tuesday, June 06, 2006
BusRadio, a Massachusetts start-up company, plans to begin broadcasting its private radio network to children riding school busses around the state next fall. In addition to funneling age-appropriate music, public service announcements and contests to these young impressionable ears, BusRadio explains that the station will also furnish advertisers with a creative and effective avenue to reach the 'teen and tween' market.
Guests:
Peter De-Roeve, assistant superintendent for personnel and finance for Wakefield, Massachusetts public schools
