The Origins of the Twinkie Story aired: Wednesday, March 14, 2007
Twinkies were invented in 1930 by a baker after he saw an ad for Twinkle Toe Shoes. But what the heck is in a Twinkie?
Steve Ettlinger, decided to find out. He is author of the new book "Twinkie Deconstructed" on just what goes into the snack cake that won't spoil for decades.
